Even though Instagram has become quite a rage among marketers with its huge number of users and a high rate of engagement, it is not considered e-commerce friendly. However, the platform’s value proposition has increased, particularly with its innovative shopping features and it is poised to transition into a multi-dimensional e-commerce platform by itself as well as a powerful driver of web traffic to websites and e-commerce platforms. The main hurdle to driving quality traffic to your e-commerce platform or acquiring new customers for your shoppable posts on Instagram is the infrastructure that you need to ensure in place. Some of the top tips to make your e-commerce efforts a big success:
Arrange for Outstanding Content
According to https://www.wordstream.com, over 95 million photos and videos are shared on Instagram every day; therefore, getting people to see your posts can be more difficult than it might be imagined. Given this volume of content, it can be appreciated that mediocre content has no chance to draw the eyeballs of users. If you are serious about generating traffic to your e-commerce site, you need to ensure that your Instagram posts are outstanding so that users feel compelled to view them. To achieve excellence in the quality of content, it might be necessary to hire professionals to shoot the photos, however, you can be sure that the increased ROI will well be worth the extra effort and the expense.
Make Your Captions Arresting
According to experts, adding well-thought-out, crisp, and powerful captions to the photos can boost your engagements levels helping your brand to resonate with your target audiences. The use of compelling captions serves to increase the chances of followers for Instagram engaging with the brand and even visiting the website or clicking on the shoppable tag to carry out the purchase. As with the photos, if you are not particularly handy with words, it can be a good idea to engage a professional copywriter to add some zing to the text and make the photos hum with positive energy.
Optimize the Hashtags
Since the only way that users can search for content of their choice is through hashtags marketers need to identify the most relevant hashtags and optimize the posts to increase the chances of the content being discovered by users. The use of hashtags becomes productive only if marketers research for hashtags that are relevant to the product and are used by the target audience. A lot of experimentation is needed to establish the most effective hashtags because using the most popular ones will mean that your content will get lost in the clutter while extremely specific hashtags will have very low volumes of usage. Using one of the many tools available online can help you to find the most appropriate hashtags that will get you the desired website traffic.
Using Instagram to boost your e-commerce is all about content strategy. You need to be able to find out what sort of content your target audience likes the most and go on to produce relevant content of the best quality and support it with compelling captions and the most optimized hashtags for the best effect.
Author Bio –
Kristen Smith has been working on the importance of social media in marketing with thousands of real followers for Instagram her postings.